Recap: Everything I Need to Know About Mobile Advertising I Learned from Ninja Turtles

Speaker: John SanGiovanni, Co-Founder, VP, Product Design at Zumobi (Geek of the Week Interview) Ninja turtles, really? Will living in the Florida area provided John with the opportunity for John to not only be Pluto, but a ninja turtle at Disneyworld. During this session, he shared insight that he gained while performing at Disneyworld. Why ...

Recap: Smarter Spend for Mobile Audiences

Day 1 of the Seattle Interactive Conference, I attended multiple sessions, 3 of which stood out. The first was a session led by John Busby (VP, Marchex Institute). His presentation deck was very similar to the on the company website. Interesting facts/key takeaways: How our time is spent: 40% watching TV 23% with mobile 22% ...

#INNW

At this social media conference, we took a look at what exactly is happening in the world of social engagement today. By doing so together, we hope to influence what it will be in the future. The goal of the conference was to inspire creativity and thought leadership, inform participants with best practices and instigate ...

Seattle Interactive Conference – Day 2

I went to more sessions than I have highlighted below, but by the afternoon my mind was well saturated from the previous day. I had reached my max! Inbound Marketing is All Connected – Rand Fishkin (CEO of SEOmoz) Key Takeaways: How people buy in 2011: Ask Friends, Seek out experts, Find communities, Dig into ...

Seattle Interactive Conference – Day 1

Today I attended the 1st annual Seattle Interactive Conference and had a great time! I attended six different sessions and now struggling with information overload. To prep for tomorrow, I thought I would document some of the learnings or reinforcement I received today. The Practitioner’s Guide to the Social Engagement Journey Key Takeaways: Start with ...