Resume

Summary
Highly creative, results-driven and detail-oriented Advertising Program Manager offering functional experience in:

  • Brand Management
  • Retail Multichannel Marketing
  • Digital Advertising
  • Social Engagement
  • Account Management
  • Cross Divisional Partnering

Specialties

  • Content Strategy and Creation
  • Mobile Strategy and Implementation
  • Market Research Development, Analysis and Execution
  • iPhone, iPad and Android Development
  • Blogging
  • Public Relations

Experience

Advertising Program Manager – Digital, Mobile and Mass Media
REI– Kent, WA – 12/12 to Present

  • Define media and communications strategy for select mass media and digital advertising campaigns to support REI’s business objectives.
  •  Develop and manage marketing program resources such as vendors, partners, and agencies by fostering relationships and overseeing deliverables with internal stakeholders and internal staff.
  •  Collaborate with cross-divisional marketing resources and external agencies to develop and ensure multi-channel integrated campaigns.
  •  Create and manage advertising program budget; invoicing, billing, and accruals.
  •  Develop, manage and analyze data and reporting criteria for the mass media program.

Marketing Campaign Specialist – Digital, Mobile and Mass Media
REI– Kent, WA – 6/12 to 12/12

  • Partnered in the design and implementation of a diverse set of multi-channel marketing programs by driving traffic, conversion and sales, and member acquisition and retention.
  • Managed relationships with internal stakeholders, vendors, clients, strategic partners and agencies from concept through delivery of marketing programs.
  • Guided the creative development process for deliverables.
  • Partnered cross-divisionally to ensure marketing programs are aligned and integrated with the seasonal campaigns and annual marketing plan.
  • Coordinated events and promotions in multiple markets to reach a new target audience.

Senior Production Specialist
REI– Kent, WA – 6/08 to 6/12

  • Manage the accurate application of REI’s brand standards for direct mail, in-store signage, print and online advertising to ensure a consistent customer experience.
  • Developed six unique interactive iPad ads for the REI sponsored Backpacker Magazine 2011 Fall/Winter Gear Guide to highlight REI’s award winning gear.
  • Analyzed and developed the customer engagement strategy for the REI blog.
  • Consulted with program manager and U.S. Bank on the creative and branding elements for the REI Visa mobile applications for iPhone, iPad and Android devices.
  • Collaborate with the program managers to provide design executions that deliver on program strategy and generate company sales and membership.
  • Led business process improvement initiative, resulting in a more efficient department workflow.

Project/Product Manager
Waggener Edstrom Worldwide– Bellevue, WA – 3/06 to 6/08

  • Planned for and managed new business proposals and product launches to generate media coverage and build brand awareness for clients such as, T-Mobile, HTC, Amazon.com, and multiple product teams within Microsoft.
  • Generated creative ideas for the new business and marketing teams charged with the development and production of unique and effective business proposals and product launches.
  • Researched, selected, and coordinated vendors for innovative new business presentations and quarterly media coverage books.
  • Confirmed budgets, defined timelines and tracked progress of press materials while driving them through client-approved processes to ensure brand consistency and legal compliance.

Photo Producer
Studio 3, Inc.– Seattle, WA – 3/05 to 3/06

  • Responsible for producing, executing and managing all aspects of commercial photo shoots for multiple corporate marketing clients, such as Microsoft, Nintendo, Lasco Bathware, and Taco Time.
  • Collaborated with the client and photographer to accurately interpret the creative vision and develop an efficient photo shoot plan.
  • Managed studio and location budgets by negotiating costs, contracts and setting prices, resulting in increased margins.
  • Coordinated the photographers’ assistant, models, stylist, equipment and set materials needed for each shoot.

Education

Master of Communication in Digital Media . 2011 to current from University of Washington, Seattle, WA
Courses completed: Research Strategy & Business Practice, U.S. Digital Media Law and Policy, Business Fundamentals in Digital Communications, Narratives and Networks in Digital Media, and Mobile Media Development and Integration

  • Narratives & Networks in Digital Media – September 2011 to November 2011. Created my own channel and network engagement strategy. In doing so, I was able to understand the key communication and social changes facilitated by digital media through networks, along with their opportunities and risks.
  • Business Fundamentals in Digital Communications - September 2011 to November 2011. Delivered a business plan for a start-up company that helped improve the ROI of social media and offered consulting services to improve the clients internet marketing program.
  • Research Strategy & Business Practice – January 2012 to March 2012. Team Members: Amy Ball, Elizabeth Wiley, Jordan Slaymaker. Collected and analyzed market research to substantiate the importance of user reviews on the clients website.
  • Mobile Media Development and Integration – March 2012 to May 2012. Team Members: Amy Ball, Ashley Ball, Karl Eckler.Developed a mobile strategy, which included a mobile application, a mobile optimized website and digital ad campaign for a local insurance company.

B.S. in Business Administration – Marketing . 2002 from Northwest Nazarene University, Nampa, ID

A.A. in Commercial Photography . 2005 from Seattle Central Community College, Seattle, WA

Graphic Design . 2006 to Current at the School of Visual Concepts
Software classes: Introduction to InDesign, Intermediate InDesign, Introduction to Illustrator, Intermediate Flash, Intermediate HTML/CSS, and WordPress in a Day
Other courses: Social Media for Marketers, Elements of Typography, Elements of Color, Brainstorming and Creativity, Elements of Drawing, and Elements of Design

Clubs & Activities
Seattle Social Media Club
Social Media Breakfast – Seattle

Skills & Expertise

  • Adobe Creative Suite
  • Adobe Acrobat
  • Microsoft Office
  • WordPress
  • Facebook
  • Twitter
  • Public Relations
  • Graphic Design
  • Photography
  • Project Coordination
  • Dreamweaver
  • Flash Animation
  • Interactive Advertising
  • Prezi
  • Blogging
  • Research
  • Google Analytics
  • Hootsuite
  • TweetDeck
  • Survey Monkey