How to Develop Conversational Content for Your Brand in Social Media

In a recent webinar with MarketingProfs, I heard Jennifer Kane (Principal at Kane Consulting) give easy steps on how to develop conversational content for your brand in social media. Brands are wanting to know how to create an impression that is both strategic AND organic, here are her tips: Step 1: Use a consistent and ...

Reinventing Your Company in a Customer-Driven Marketplace

The topic for the February #SMCSEA event was “Reinventing your company in a customer-driven marketplace” and was presented by Sean Moffitt. If you would like to attend future events, you can find out more at smcseattle.com. Below are a few of my key takeaways: 99% of us make decisions about a website in less than ...

The Shift in SEM

I recently attended a Social Media Breakfast – Seattle meeting at Edelman, where I had the pleasure of listening to Craig Kronenberger. Below are a few key takeaways. Be found! Stop ignoring natural search. Invest in content. Become a newsroom. Content should be personalized, high in volume, updated consistently, be accurate, etc. Define a process ...