Recap: Integrated Mobile Marketing with @ibrand360

The future of mobile marketing is anyone’s guess! Ron O’Ferrall (@ibrand360) believes that the focus will be on the small business owners and how they can deliver effective communication at a minimal cost. He has been keeping his eye on 3 mobile marketing trends; SoLoMo, mobile CMS and hyperlocal SMS. ‘SoLoMo’ is a¬†Social Local Mobile ...

Recap: Agile Marketing – Adapting & Optimizing #SMCSEA

Panel: @kdubleu, @jcolman, @grmeyer, and @shimmage Key Takeaways: In regard to measurement, assign qualitative data to numbers. Next step is to build correlative models and watch for changes and clues. A product owner in agile is different. They must recognize the difference between a one-off and trend. In agile, customers are the heart and soul ...