Recap: Everything I Need to Know About Mobile Advertising I Learned from Ninja Turtles

Speaker: John SanGiovanni, Co-Founder, VP, Product Design at Zumobi (Geek of the Week Interview) Ninja turtles, really? Will living in the Florida area provided John with the opportunity for John to not only be Pluto, but a ninja turtle at Disneyworld. During this session, he shared insight that he gained while performing at Disneyworld. Why ...

Recap: Smarter Spend for Mobile Audiences

Day 1 of the Seattle Interactive Conference, I attended multiple sessions, 3 of which stood out. The first was a session led by John Busby (VP, Marchex Institute). His presentation deck was very similar to the on the company website. Interesting facts/key takeaways: How our time is spent: 40% watching TV 23% with mobile 22% ...

Recap: Integrated Mobile Marketing with @ibrand360

The future of mobile marketing is anyone’s guess! Ron O’Ferrall (@ibrand360) believes that the focus will be on the small business owners and how they can deliver effective communication at a minimal cost. He has been keeping his eye on 3 mobile marketing trends; SoLoMo, mobile CMS and hyperlocal SMS. ‘SoLoMo’ is a¬†Social Local Mobile ...