REI Kids’ Adventure Materials 2011

Worked with the project team to execute the journal, online supplemental games/activities, in-store signage, a Spanish postcard and a certificate of completion. Program launched 6/1/11 and incorporated National Trails Day on 6/4/11 and the great American Backyard Campout on 6/25/11. REI’s Family Adventure Program is designed to encourage families to get outside and to provide ...

REI Visa iPhone App

Worked with the REI Visa team and U.S. Bank to create an iPhone app, where a customer is able apply for the card and/or manage their existing account. We are seeing great results and media coverage of this release. Below are a few of my favorite. ‘Best Mobile Retail Apps of 2011‘ by Modiv Media. ...