Recap: Everything I Need to Know About Mobile Advertising I Learned from Ninja Turtles

Speaker: John SanGiovanni, Co-Founder, VP, Product Design at Zumobi (Geek of the Week Interview) Ninja turtles, really? Will living in the Florida area provided John with the opportunity for John to not only be Pluto, but a ninja turtle at Disneyworld. During this session, he shared insight that he gained while performing at Disneyworld. Why ...

Recap: Smarter Spend for Mobile Audiences

Day 1 of the Seattle Interactive Conference, I attended multiple sessions, 3 of which stood out. The first was a session led by John Busby (VP, Marchex Institute). His presentation deck was very similar to the on the company website. Interesting facts/key takeaways: How our time is spent: 40% watching TV 23% with mobile 22% ...