Recap: Agile Marketing – Adapting & Optimizing #SMCSEA

Panel: @kdubleu, @jcolman, @grmeyer, and @shimmage Key Takeaways: In regard to measurement, assign qualitative data to numbers. Next step is to build correlative models and watch for changes and clues. A product owner in agile is different. They must recognize the difference between a one-off and trend. In agile, customers are the heart and soul ...

Recap: Beneath the Surface: A Deep Dive Into the World of Social Analytics with #SMCSEA

Speaker: @chuckhemann Host: #smcsea Sponsors:  @vitrue, @CityofSeattle, @alaskaair and @Uber_SEA! Live Stream! “In 2009 more data was generated by individuals than in the entire history of mankind through 2008″ – Andreas Weigend, Amazon.com Agenda: How do we turn listening data into something actionable? How do I build a robust measurement program to show value and ...

Reinventing Your Company in a Customer-Driven Marketplace

The topic for the February #SMCSEA event was “Reinventing your company in a customer-driven marketplace” and was presented by Sean Moffitt. If you would like to attend future events, you can find out more at smcseattle.com. Below are a few of my key takeaways: 99% of us make decisions about a website in less than ...