Smartphone Class: Always On, Always Consuming 2

In a recent article from eMarketer, a new class of consumers was highlighted, the Smartphone Class. They are armed with fast, high-powered smartphones and are 100 million strong and growing. This class is ‘rerouting the path to purchase and redefining cultural norms in the US.’ Below are a few things to note about marketing to ...

How to Develop Conversational Content for Your Brand in Social Media

In a recent webinar with MarketingProfs, I heard Jennifer Kane (Principal at Kane Consulting) give easy steps on how to develop conversational content for your brand in social media. Brands are wanting to know how to create an impression that is both strategic AND organic, here are her tips: Step 1: Use a consistent and ...

#INNW

At this social media conference, we took a look at what exactly is happening in the world of social engagement today. By doing so together, we hope to influence what it will be in the future. The goal of the conference was to inspire creativity and thought leadership, inform participants with best practices and instigate ...

The Shift in SEM

I recently attended a Social Media Breakfast – Seattle meeting at Edelman, where I had the pleasure of listening to Craig Kronenberger. Below are a few key takeaways. Be found! Stop ignoring natural search. Invest in content. Become a newsroom. Content should be personalized, high in volume, updated consistently, be accurate, etc. Define a process ...