Smartphone Class: Always On, Always Consuming 2

In a recent article from eMarketer, a new class of consumers was highlighted, the Smartphone Class. They are armed with fast, high-powered smartphones and are 100 million strong and growing. This class is ‘rerouting the path to purchase and redefining cultural norms in the US.’ Below are a few things to note about marketing to ...

Creating a ‘How To Video’ with Snapguide 5

I found Snapguide through iTunes ‘App of the Week’ and I am fairly impressed. It is perfect if you are looking to learn how to do something new and are frustrated with trying to find it on YouTube or prefer a more friendly interface. The app is filled with user-created how-to guides, which can teach ...