Recap: Smarter Spend for Mobile Audiences

Day 1 of the Seattle Interactive Conference, I attended multiple sessions, 3 of which stood out. The first was a session led by John Busby (VP, Marchex Institute). His presentation deck was very similar to the on the company website. Interesting facts/key takeaways: How our time is spent: 40% watching TV 23% with mobile 22% ...

How to Develop Conversational Content for Your Brand in Social Media

In a recent webinar with MarketingProfs, I heard Jennifer Kane (Principal at Kane Consulting) give easy steps on how to develop conversational content for your brand in social media. Brands are wanting to know how to create an impression that is both strategic AND organic, here are her tips: Step 1: Use a consistent and ...